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VANITY FAIR

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VANITY FAIR CAMPAIGN HOLLYWOOD:
To position Vanity Fair as the premier media brand at The Oscars, we designed a collaborative workspace and series of brand-funded events specifically targeted at influencers who represent the most talked about and celebrated talent of the season.
Housing live panel discussions, high-profile parties and a customised Twitter vending machine, we were able to inspire bespoke content and social chatter around Vanity Fair, giving the brand as much prestige and glamour as the Oscars themselves. This content amounted to 15million social media impressions, $3m+ of online amplification and $2.5million in PR coverage.
Influencer attendees included Lady Gaga, Chris Evans, Bradley Cooper, Annie Leibovitz and Robert De Niro.

This content amounted to 15million social media impressions, $3m+ of online amplification and $2.5million in PR coverage.