Portfolio TitleAnd Some Other Info Here

TOPSHOP

  • 1500px_1000px_imageselects_dev250
  • 1500px_1000px_imageselects_dev246
  • 1500px_1000px_imageselects_dev247
  • 1500px_1000px_imageselects_dev248
  • 1500px_1000px_imageselects_dev249
  • 1500px_1000px_imageselects_dev251
  • 1500px_1000px_imageselects_dev252
  • 1500px_1000px_imageselects_dev253

TOPSHOP LA OPENING:
To launch the largest TOPSHOP store in North America, we staged a quintessential British street party that closed down The Grove retail precinct, and literally ‘drove’ awareness with customers through a fleet of iconic black London cabs, delivering A-list celebrities to red carpet events all over Los Angeles.
Enticing the general public with gifts and high profile entertainment, as well as a secret pre-launch store, we broke North American opening day sales, created an opening party for 10,000 shoppers, and generated PR coverage in traditional and digital media valued at over $50million. The launch week events attracted the most influential names and muses in the fashion industry, including Rachel Zoe, Renee Herlocker, Solange Knowles, Poppy Delevigne, Liberty Ross, Kim Kardashian and Kate Bosworth.

We broke North American opening day sales, created an opening party for 10,000 shoppers, and generated PR coverage in traditional and digital media valued at over $50million

Like this?
Click here to see how we launched Topshop in LA.