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GQ & Giorgio Armani
GQ Inaugural Grammy’s After Party
Identifying a gap in the market, GQ have begun to establish their Grammys after-party with the same impact and aspiration that surrounds the Vanity Fairs Oscars event. the projects* were commissioned to work with GQ and Giorgio Armani to bring this grand aspiration to life. Held at the iconic Hollywood Athletic Club on Sunset Boulevard, a star-studded guest list of musicians, producers, influencers and industry elite gathered to celebrate and relax after the main award show.
the projects* worked with renowned architect Brad Dunning to conceive, create and execute an intimate guest experience befitting the music industry’s best and brightest, with an integrated lighting installation by New York based Joshua Light Show as its centrepiece.
Notable guests included ESTELLE, JASON DERULO, RITA ORA, MARK RONSON, JANELLE MONAE, KENDALL, KHLOE, + KYLIE KARDASHIAN, CHADWICK BOSEMAN, B.O.B, DARREN CRISS, QUESTLOVE, WEIRD AL YANKOVIC, TYGA, CALVIN HARRIS, FRENCH MONTANA, WIZ KHALIFA, JOSH GROBAN, TY DOLLA $IGN, SHAUN WHITE, CHRISTINA MILIAN, RICKY MARTIN.
Music was delivered by A-TRAK.
“Thank you for all your hard work, you were fantastic to work with. I absolutely couldn’t have done it without you. Thank you!”
Communications Director, GQ Magazine.